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News Insight Opinion Knowledge Bank Festival of Marketing Marketing Week Awards Mini MBA All sections Login About/Buy Search Menu Marketing Careers Never miss the important news Subscribe to our daily newsletter Twitter Linkedin Facebook Instagram News Uncategorized Motorway appoints Bumble’s marketing VP as CMO as it ups focus on storytelling and community Josh Stephenson Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years. Subscriber Exclusive Subscriber Exclusive 14 May 2024 7:00 am Analysis Uncategorized ‘This used to be a great industry to work in’: Marketers on ‘depressing’ job interview processes Molly Innes As marketers become disillusioned with prolonged job interview processes, as stages and demands increase, what impact is this having on the industry? Subscriber Exclusive Subscriber Exclusive 2 May 2024 7:00 am Analysis Uncategorized ‘The clock is ticking’: CMOs on the merits of succession planning Molly Innes Some CMOs are selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie. Subscriber Exclusive Subscriber Exclusive 25 Apr 2024 7:00 am Analysis Uncategorized ‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps Michaela Jefferson Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means. Subscriber Exclusive Subscriber Exclusive 24 Apr 2024 6:09 am Analysis Uncategorized Is marketing facing a soft skills crisis? Megan Tatum In an environment dominated by deadlines and delivery, are marketers letting their soft skills suffer? Subscriber Exclusive Subscriber Exclusive 22 Apr 2024 6:52 am Analysis Uncategorized Marketers on the ‘perfect blend’ of internal talent and external expertise Ellen Hammett In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood? Subscriber Exclusive Subscriber Exclusive 19 Apr 2024 6:29 am Analysis Uncategorized Soft skills trump functional marketing expertise, study finds Charlotte Rogers Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind. 18 Apr 2024 3:32 pm News Uncategorized Marketing recruitment intent slows as cost concerns put brands off Molly Innes Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last. 18 Apr 2024 3:05 pm Analysis Uncategorized ‘High support, high challenge’: Marketers on how to manage teams in 2024 Ian Burrell From setting the vision in a hybrid world to learning to play for club and country”, marketers discuss the nuances of management. Subscriber Exclusive Subscriber Exclusive 18 Apr 2024 7:00 am News Uncategorized Marketing’s strategic importance ramps up as influence grows Charlotte Rogers The 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow. Subscriber Exclusive Subscriber Exclusive 9 Apr 2024 3:02 pm News Uncategorized Overrated skills, networking woes, hybrid: 5 interesting stats from Salary Survey 2024 Marketing Week Reporters From social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024. 8 Apr 2024 2:50 pm News Uncategorized Just a fifth of businesses offer marketers full flexibility on where they work Molly Innes Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement. 21 Mar 2024 2:25 pm News Uncategorized A quarter of marketers want to do fewer days in the office Josh Stephenson Marketers have embraced hybrid working, with nearly seven in 10 happy with the balance of days in the office and working from home. 19 Mar 2024 3:27 pm Opinion Uncategorized Authenticity should start with marketers not marketing Laura Chamberlain If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills. 19 Mar 2024 7:04 am News Uncategorized Majority of marketers in role for less than three years Josh Stephenson Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years. 18 Mar 2024 7:08 am 1 2 3 4 5 Partner With Us Contact Cookies FAQs Newsletter Privacy Website Terms and Conditions Twitter Linkedin Facebook Instagram Copyright © 2024 Centaur Media plc and / or its subsidiaries and licensors. 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